Based on the principle of reciprocal cultural exchange, AMMP is a 6 month specialized training and mentorship program for professional artist managers to enhance their skills and undertake projects of international scope leading to expanded business opportunities and artistic collaborations between Canadian and international musicians/music professionals.


From October 3, 2022 - March 13, 2023, 10 participants will receive 1-on-1 mentorship and gain invaluable expertise and insight into the structure, inner workings, and management of music & arts organizations, industry networks, conferences, and government agencies. The goal of AMMP is to support the career growth of professional artist managers working internationally with culturally diverse artists based in Canada.


Each participant will be assigned to a Mentor, with whom they will attend monthly meetings (1.5 hours each) and follow a curriculum that covers the following topics:

  • Market and Industry Research
  • Branding / Artist Profile Development
  • Cost-effective Touring, Recording, Production, and Marketing Campaigns
  • Strategic Partnerships and Networking / Participation in Industry Events
  • Business Administration, Visas, and Taxes
  • Government and Private Industry Partnerships


MENTEE ELIGIBILITY:
To be considered for the program, you must meet the following criteria:

  • Be an artist manager with minimum 2 years national experience in artist bookings (Note: self-represented artists are not eligible)
  • Be a Canadian citizen, permanent resident or a person granted refugee protection under the law
  • All meetings will be held virtually so applicants may apply from across Canada
  • There is no fee to participate in the program however all selected participants must be available for all meeting sessions


To Apply as a Mentee, please complete this form by Friday, September 16th @ 2 PM.

We encourage and will give priority to underrepresented applicants who self-identify as Black, Indigenous, POC, new immigrant and refugee, LGBTQ+, deaf applicants and applicants with disabilities.

This Program is supported by Canadian Heritage and is funded by the Government of Canada.